Earlier this year, the Federal Trade Commission (“FTC”) released a set of revisions to its Guides Concerning Use of Endorsements and Testimonials in Advertising (“Endorsement Guides”) which instruct businesses on how to navigate the FTC Act and how to avoid engaging in unfair or deceptive trade practices. These revisions were intended to modernize the Endorsement
John's practice is focused on franchise and general corporate law, working predominately with franchisors and franchisees to develop and grow their brands and businesses, to comply with the complex regulatory landscape surrounding franchising, and to navigate their eventual exit.
John often assists clients in developing and protecting their brands by seeking state, federal and international trademark registrations. Most commonly, he assists clients by submitting trademark applications with the United States Patent and Trademark Office, responding to USPTO office actions, monitoring the marketplace for infringement, responding to infringement, and structuring licensing arrangements.
After receiving his B.A. in Economics from the University of North Carolina at Chapel Hill in 2017, John came to work at Manning Fulton as a paralegal. He worked with us for two years before leaving to attend the University of Virginia School of Law, after which he rejoined the firm as an associate attorney in 2023.
John grew up in Wilmington, NC and now works out of our Raleigh, NC office.
On June 8, 2023, the Supreme Court handed down a unanimous decision in the case of Jack Daniel’s Properties, Inc. v. VIP Products LLC. The ruling has significant implications for trademark law, particularly concerning the fair use and non-commercial use exceptions, which both permit certain otherwise-infringing uses of a registered mark if the use qualifies…